loud is not the solution to every media technology problem. However, when leveraged in the right way, it has empowered both
seen as an add-on, a back-up or an experiment, is now centre-stage in the production workflow. Sony has continued to innovate in cloud- based production tools, most recently with the release of its C3 Portal this autumn. C3 Portal – short for Camera- Connect-Cloud Portal – enables camera operators to send their files from on location directly to the edit suite, via an Android OS or iOS mobile app. With a simple login and scan of the QR code on Sony cameras, operators connect the camera to their smartphone via USB, and securely transfer files to the cloud via 5G, LTE or a wireless network. Using Android,
organisations and individuals to be more efficient, flexible and ambitious. Production is one part of the media workflow that has often been hardware-reliant. From SDI cables to digital recording hardware, production teams have clung to the speed and high bandwidth that hardware can provide – and workflows have been slow to change. But the digitally connected world means content production teams have the opportunity to think about new workflows, ways of
it is possible to combine cellular networks to accelerate
producing media, and means of monetising content. The pandemic, too, has
IT IS BRINGING CLOUD POWER TO YOUR SONY CAMERA
transfer speeds.
Chunk file transfer
forced a rethink of how content production is done. Remote and distributed workflows, which had been waiting in the shadows, have been widely deployed – and in some cases permanently adopted. Cloud, once
allows users to send files to a facility while still shooting. Metadata is then automatically assigned to the files sent to the cloud. In parallel, camera operators can add comments and essence marks to the metadata when previewing XAVC proxy files, before they are sent to the smartphone and made available on the cloud. C3 Portal offers a speech-to-text capability by voice recognition, and fully integrates with Sony’s cloud-based AI service, Media Analytics Portal and other Sony cloud services, as well as third-party suppliers. C3 Portal is already compatible with some existing Sony cameras, like the PXW-Z280 and PXW-FX9, and more models will incorporate wireless C3 Portal connectivity. Other cameras not immediately enabled – the PXW-Z750 and ILME-FX6, for example – can still be connected to C3 Portal via USB. CLOUD POWER “It is bringing cloud power to your Sony camera,” says Khan Odza, Europe’s solutions marketing manager at Sony Professional Solutions.
CONNECT IT Sony is set to make more cameras compatible
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