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“CARBON NEUTRAL MEANS YOU BUY CARBON OFFSETS. BUTTHAT’S JUST PASSINGTHE PARCELTO SOMEBODY ELSE”
are kind of behind us now. We’ve adapted to remote production, whether it’s using video conferencing or shifting to distributed cloud models, and now on-premises distribution. There is more demand from customers about linking different remote sites, or bringing in talent without necessarily moving crews or equipment. It’s something that’s definitely not going to go away. Just moving less equipment is going to help lower people’s carbon footprints. IAN MCDONOUGH: For the customers that we have engaged with, I don’t think it’s high enough on their agenda yet. There’s still a bit of lip service, saying ‘we’d love to do this’, but I don’t think it’s under way in terms of how they’re really going to tackle it. Yes, there is more remote production. But there’s also a hell of a lot of video that’s being shifted and moved around. Hi-res and 4K video that is being moved around when it doesn’t necessarily need to be. There are companies saying ‘we want to be net zero’, but I think there’s a bit of lexicon confusion, because net zero is very different from just carbon neutral. The latter means you buy carbon offsets and use wind power sometimes. But that’s just passing the parcel to somebody else.
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There’s an opportunity for the industry to come together, clarify what it needs to do, then get on with it. But offsets have been very confusing – not just for our industry – and it’s quite controversial, with companies thinking they’ve gotten away with it. We need to push harder.
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