SUSTAINABILITY IS ALSO ABOUT INCLUSION AND COMMUNITY IMPACT
Supporting gender diversity within
the media industry
“Our products are built to last, to avoid unnecessary waste. We’re working to make cameras more compact – the Venice 2 is 40% smaller than its predecessor”
by technology. If we’re careless, that can be catastrophic. But if we take responsibility, that can have hugely beneficial effects. Every single future-minded action a business takes now is a seed planted which could yield huge results later. The UN’s 17 Sustainable Development Goals (SDGs) are a call to action for all countries to work towards the improvement of human rights, prosperity, health, technology and the environment. The SDGs allow organisations and institutions to get a steer on the most vital areas that need to be addressed, without having to create an agenda from scratch. Sony has used the UN SDGs as a guide when developing a broad sustainability agenda. Restoring the environment is a priority, but Sony initiatives also span
social causes, diversity and inclusion, and accessibility issues. Sustainability isn’t about giving something up; it’s about creating something better. When a global company can put certain principles into practical action, the possible benefits are huge. “With sustainability, we’re often talking about the environment and carbon footprint – but it’s wider than that,” explains Barbara Rosseel, strategic marketing lead at Sony Imaging Products & Solutions. THE ROAD TO ZERO In December last year, Ethisphere recognised Sony as one of the ‘World’s Most Ethical Companies’ for the fourth consecutive year. Ethisphere evaluates organisations across five categories – governance, leadership
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