data centre? Do you really want to invest in hardware again? How do you manage parallel operation during the upgrade period? What are the costs for storage, compute and egress? We must not forget that the cloud is usage-based billing – and of course the entire AMPP business and licensing model reflects this.
But we have not only invested in technology, but also in the knowledge of our employees, and are therefore in a position to make appropriate calculations and advise customers. Q : How many customers look at hybrid or cloud and think ‘we should stay on-premises’? DU: Yes, there are customers not yet familiar with cloud and prefer on-premises solutions. It’s like the transition from SDI to SMPTE 2110: customers continue to invest in the SDI world, and that’s fine. Operating in the cloud is a big change for business, and it brings a lot of benefits. Look at space requirements, power consumption, air condition, security (yes, with cloud you can ensure higher uptime), scalability, new formats, etc. We can do on-premises, hybrid and cloud – this is where Grass Valley and AMPP’s biggest advantage is. We’re no longer in the early-adopter phase of cloud – that was a few years
WE ARE NOT IN THE EARLY ADOPTER PHASE ANY MORE, IN RELATION TO CLOUD DEPLOYMENT – THAT WAS A FEW YEARS AGO
feedmagazine.tv
Powered by FlippingBook