MIGUEL CHURRUCA BRAINSTORM
NEAL ROMANEK FEED HOST
ALEXANDER COUNSELL UNIVERSITY OF PORTSMOUTH
Have you got the XR factor?
How is AI changing broadcast?
Our January episode of FEED Forum looked into the rapid evolution of XR in content creation, and how closer collaboration between education and industry is shaping the next generation of talent. Our expert speakers discussed the importance of democratising XR tools to make creative technology more accessible, while addressing how XR and AI are redefining creative workflows and job roles. The conversation extended beyond entertainment, highlighting innovative applications across multiple sectors. Looking ahead, the discussion examined future XR trends, focusing on accessibility, emerging skills and how immersive technologies will continue to transform the creative landscape.
AI is everywhere in media – but are we using it to actually understand audiences or just flooding the internet with more content? In this episode of FEED Forum , Rishi Kapoor (North AI) and Jacob Arends (Bitmovin) sit down to talk all things artificial intelligence in broadcast, from using AI to predict real audience attention, multimodal scene analysis to unlock deeper video metadata, smarter ad placement and recommendations, and why the most important AI skill is understanding what people actually want to watch.
RISHI KAPOOR NORTH AI
NEAL ROMANEK FEED HOST
JACOB ARENDS BITMOVIN
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