AD TECHNOLOGY
Yospace sets new record Y
ospace stitched a record 11.6 billion targeted ads into live streams during the 2026 FIFA World Cup, averaging 297 million ads daily. The dynamic ad
insertion provider said the figure reflects growing demand for streaming monetisation as audiences move to connected TV. The tournament delivered ad opportunities around matches and in hydration breaks. Yospace supported broadcasters in scaling ad delivery during major moments, including a record 13 million ads stitched during England’s quarter-final against Norway. The company said the event highlighted the expanding role of addressable streaming ads.
CLOUD
LIVE PRODUCTION
iedel’s RefCam Live and Easy5G Private 5G technology were RefCam goes cellular R
Riedel said the deployment marked a major milestone following earlier league and cup trials. The technology also supported referee communications through Riedel’s Bolero system, demonstrating opportunities for enhancing live sports coverage and improving understanding of key decisions through immersive viewing experiences.
used for the first time at an international football match during Germany’s recent friendly against Ghana. The referee-mounted camera provided viewers with unique perspectives, while the wireless network enabled seamless integration into the existing broadcast set-up.
ucidLink recently announced an enhanced workflow integration with Adobe Frame.io that gives globally distributed production teams unified access to their Frame.io projects and supporting production media in separate cloud storage environments. By extending the Frame.io ecosystem, LucidLink provides a complete production workflow where editors and producers can access their Frame.io assets alongside all supporting production media, including B roll, audio, graphics and archives – all within a unified LucidLink filespace. “Our integration with Adobe Frame.io means customers can enjoy an exceptional review and collaboration experience, while LucidLink provides the persistent, tool- agnostic storage layer behind it,” said Peter Thompson, CEO of LucidLink. “You get the best of both worlds: a seamless Frame.io workflow and a cloud filespace that serves every other tool in the production.” Workflow integrations L
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