SPORTAI
FOUNDER & CEO Lauren Pedersen FOUNDED 2023 EMPLOYEES 11-50
HEADQUARTERS Oslo
hat does SportAI do? SportAI offers AI-fuelled, instant, objective and
What are SportAI’s USPs? The aim is to make professional- grade insights accessible to everyday amateur players through computer vision and artificial intelligence, without requiring expensive wearable sensors. What industry problem does SportAI solve? SportAI targets solutions to enhance training facilities and guide sports equipment recommendations, as well as optimising broadcasting content. The platform addresses the limitations of traditional coaching methods, which can often be subjective and costly, and provides objective, data-driven insights to help players improve their techniques effectively. The Enterprise platform is designed for racket sports like tennis, padel and pickleball. It transforms raw video from mobile phones, broadcasts or court
» Its mission is to democratise access to advanced coaching tools, providing real- time performance feedback to players of all levels «
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precise technique analysis to sports businesses around the globe. Its platform is built on a robust foundation, combining computer vision, biometric analysis and machine learning. By analysing videos captured on either mobile phones, on-court mounted cameras or from direct broadcast feeds, it can analyse an athlete’s technique with precision and send that analysis to partners instantly. Its scalable API solutions can be used by sports facilities, coaches, training academies and broadcasters, as well as equipment manufacturers. What is SportAI’s mission? Its mission is to democratise access to advanced coaching tools, providing real-time, high-quality performance feedback to players of all levels.
cameras into automated highlights, biomechanical technique evaluations and match statistics
for apps, clubs and streaming networks.
What do the next five years look like for the company? The company’s future focuses on expanding its automated analysis globally through strategic acquisitions
and platform integration. It also recently announced the acquisition of Padelytics, bringing together two
pioneering companies in AI and video analysis for racket sports.
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