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Humans, meet your agents rab your finest wooden really mattered?” questioned Caroline Ewerton, SVP of content operations
EDITORIAL
EDITOR Verity Butler +44 (0)1223 492246 veritybutler@bright.uk.com EDITORIAL DIRECTOR Nicola Foley SENIOR STAFF WRITER
G
clogs and brightest bunch of tulips as (unbelievably!)
and technology for DAZN. It was this independence, adaptability and autonomy (beyond your bog-standard generative models) that pricked my ears. I soon realised that this wasn’t just another AI talk. Check out the full agentic AI feature on page 14, which seeks to understand the true depth of its potential. Elsewhere, we pick up on our conversation with NASA from last issue to learn how successful the live stream of the Artemis II mission was – and any lessons for next time. We also talk to IBC keynote speaker Eline van der Velden of Particle6, the company behind controversial AI actor Tilly Norwood; while later in the issue we take a hike, seeking to understand whether streaming has peaked – and if so, what lies beyond. Finally, if you’re feeling bereft without the FIFA World Cup to tune into every night – fear not! From Haaland spring onion memes to controversial hydration breaks, we check out the broadcast highlights from this year’s tournament.
IBC is only just around the corner. With conference topics spanning AI, sports, cloud and cybersecurity, we’ve used this issue to hold a mirror up to some of the industry’s favourite talking points. Be sure to turn to page 82 for this year’s annual show guide, where you’ll find the ultimate hit list ahead of your visit to the RAI. Coincidentally, my attention was first drawn to this issue’s theme at the IBC Accelerator Kickstart day over in BBC HQ this February. The annual event is an opportunity for broadcast’s most innovative minds to champion a range of proofs of concept to tackle industry issues. One of the 12 pitches was titled ‘AI- powered Delta Streaming: Live Media Reinvented’, which was proposed by DAZN – the goal being to prototype the first AI-native transmission model. “What if live video could not just be sent, but actually understood? What if the broadcast chain was content- aware; it actually knew what it was carrying and divided in real time what
Katie Kasperson FEATURES WRITER Oliver Webb
CHIEF SUB EDITOR Matthew Winney SENIOR SUB EDITOR Patrick Ward SUB EDITOR Chris Young CONTRIBUTORS Paul Bray, David Howell
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