of Earth. NASA’s accounts generated 261 million total engagements between 27 March and 13 April this year; its Instagram following grew by 4.6 million, while its YouTube channel welcomed two million new subscribers. As NASA prepares for Artemis III, the lunar orbit mission scheduled for 2027, “that’s again going to be about testing, to prepare us for the next moon landing,” says Sirmons. “I hope the world tunes in for that as well.” Plans in place Although broadcasters and streaming services shared live footage of the Artemis II mission at work, the content all came from NASA. “They are distributing it to their
ONWARDS AND UPWARDS The Artemis II launch (left) pulled in nearly 24 million views across NASA’s livestreaming services
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