Definition January 2023 - Web


ISE brings together the core sectors that make up the global AV and systems integration industry. Here’s what to expect in 2023 WORDS. Robert Shepherd IMAGES. Integrated Systems Europe Run the show

FLYING THE NEST ISE 2022 was the first iteration of the event held at the Fira Barcelona Gran Via in Spain, after 15 years at the RAI Amsterdam

B arcelona is becoming something of a tech summit capital. Already home to the European leg of MWC and the Morgan Stanley European Tech, Media & Telecom Conference, among many others, the AV crowd will head to Catalonia for the second successive year to attend four days of ISE 2023. Taking place from 31 January to 3 February, ISE 2023 carries the theme ‘your immersive experience’, showcasing state- of-the-art technology from the biggest names in the industry. Having spent 15 years at the RAI Amsterdam, demand from exhibitors and an increasing number of attendees meant the event was outgrowing its home in the Netherlands. Last year, ISE moved to a new site: the Fira Barcelona Gran Via. “ISE is an essential part of the calendar for the AV industry – it’s where global brands launch products”

“Limited floor space was in danger of putting the brakes on the show’s development,” explains Mike Blackman, managing director, ISE. “Despite our best efforts, this wasn’t an issue we could solve staying at the RAI. We can now continue to focus on creating a unique experience for everyone and confidently plan for long-term development.” A NEW HOME Fira Barcelona is one of Europe’s premier conference locations, with 240,000 sq m of exhibition area. With eight large halls connected by a walkway, the modern, purpose-built venue will host the second in-person show since the pandemic. Those from the film and TV fraternity will have the chance to see the new content production and distribution technology zone in Hall 6. Blackman says this was introduced because of an ‘insatiable demand’ for content on digital signage, live stages, video walls, experiential art and advertising and VR experiences. “Audio is key to an integrated AV experience, whatever the setting,” he continues. “That’s why the audio technology zone (Hall 7) has solutions

for all sizes of project and any type of application. ISE 2023 covers the entire audio signal chain, from microphones to loudspeakers and everything in between. “We also have the new audio demo rooms in Hall 8.0, where visitors can experience the latest audio innovations for all industries.” WHO’S GOING AND WHAT’S ON? Keynote speaker BK Johannessen, Unreal Engine business director for broadcast and live events at Epic Games, will

The ISE programme • Smart Building Conference • Digital Signage Summit • Content Production & Distribution Summit • Control Rooms Summit • Education Technology Summit • Smart Workplace Summit • Live Events Summit

21. JANUARY 2023

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