@photonewspn | photographynews.co.uk
INSPIRATION / 13
The street as studio With nothing more than an instinct for composition and choosing the decisive moment, colour reportage photographers are having a renaissance
While international advertising campaigns are often associated with sprawling crews, elaborate lighting rigs and technical complexity, The 2026 Lavazza Calendar is a refreshing reminder that powerful photography is about seeing and catching moments. First unveiled at Art Basel in Florida, Pleasure Makes Us Human is the latest chapter in the coffee brand’s long-standing collaboration with the arts. It was shot by Magnum Photos photographer Alex Webb, who is known for his instinctive street work, layered compositions and masterful use of colour. Webb approached the project not as a high-gloss production, but as a journey through everyday Italy. Rather
than constructing elaborate scenes, Webb embarked on a personal ‘grand tour’ across the country and responded to fleeting moments as they unfolded naturally along the way. The result is a body of work that feels spontaneous, intimate and authentic – proof that even a global brand campaign can be built on observation, not orchestration. “I tried to follow the light, colours and movements of people,” Webb says. “As a photographer, I tend to see art, beauty and pleasure even in small gestures and simple moments, such as drinking coffee.” Coffee sits quietly at the heart of the calendar: a pause at a bar, a shared moment in a trattoria and a fleeting interaction on a sunlit street – each
COFFEE CULTURE Magnum legend Alex Webb used a traditional reportage style to shoot the iconic Lavazza calendar in various locations around Italy
Powered by FlippingBook