NAB SHOW REVIEW INDUSTRY
Matheny (executive VP and CTO, National Association of Broadcasters) had a lively discussion on the applications of AI in Hollywood and what the future might hold. The consensus seemed to be that the hype cycle surrounding AI hadn’t quite peaked yet. Jenkins was sceptical that we’d reached the pinnacle, given the relentless pace of daily advancements in the field. However, Li expressed awe at the transformative potential of AI, noting that what was deemed impossible just months ago is now within reach. Matamala Ortiz highlighted the need for more control over AI-generated content, stressing the importance of fine-tuning the technology to meet creative needs. Throughout the conversation, ethical considerations loomed large, with a clear call for responsible AI practices and collaboration with policymakers. Despite the challenges, there was an
undercurrent of optimism regarding AI’s ability to revolutionise media and entertainment. From enhancing creativity to democratising data access, potential seems boundless. Yet, concerns lingered about reliability, consistency and the need for regulatory frameworks. Reflecting on the talk, a key takeaway is that while AI remains in its infancy, its impact on storytelling, distribution and creativity is poised to be profound. As the industry navigates new waters, it’s crucial to strike a balance between innovation and ethical stewardship. Other highlights in the stands included the debut showing of the Atomos Sun Dragon: the world’s first sun-spectrum, five-colour HDR LED production strip lighting system. Equipped with wired, Wi-Fi and Bluetooth connectivity, this impressive piece of kit gives filmmakers flexibility to adapt their lighting to any set:
its bendy form mouldable into any shape, it gives precise control of reflections and shadows, in an excitingly novel way. After the seismic changes at RED recently, following the company’s acquisition by Nikon, we were keen to chat with the team and see what’s new. We got hands-on with the recently launched V-RAPTOR X and V-RAPTOR XL X – the first large format cinema camera with a global shutter – and had a demo of the Global Vision suite of tools, including Extended Highlights and Phantom Track for virtual and live productions. Leading the charge in the convergence of cinema and broadcast, RED was showing off its Cine-Broadcast Module (compatible with V-RAPTOR XL X, V-RAPTOR X and standard V-RAPTOR and V-RAPTOR XL camera systems) – which allows for 8K live cinematic streaming via RED Connect. There were many more highlights – from ARRI’s new ALEXA 35 Live Multicam System (another bid to bring cinematic imagery to the world of live events) and latest LED Fresnels, the L-Series Plus, to Brompton’s reveal of its 8K Tessera SQ200: the next-gen iteration of its game-changing LED video processor. All in all, plenty to get excited about – until next time, NAB!
WHAT WAS impossible JUST MONTHS AGO is within reach ”
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