direction of travel. “The site has been 100% dependent on renewable energy since 2018,” she says. “It’s also working on targeted consolidation efforts – for example, when you need to ship products, they are brought together into a smaller number of flights. To date, that’s helped reduce outgoing flights by 138 each year.” In terms of the carbon footprint of its actual solutions, Rosseel underlines the importance of being able to meet the evolving expectations of content creators, many of whom will now be seeking compliance with specific decarbonisation targets, including those attached to financial subsidies. “In France, you must show carbon emission reports to qualify for assistance with AV productions,” she says. “Sony is focused on how we can help our production customers in that area, as well as helping them achieve their overall sustainability visions.” Meanwhile, the manufacturer is continuing to evaluate the effect of emerging technologies on decarbonisation. The rise of 4K – and now potentially 8K – is one area of concern, given its escalating demands on processing and power consumption. “We are working on codecs that allow for files to be smaller and power usage to be reduced.” Sony Pictures has also recently issued fascinating research comparing the emissions of more conventional, on-location production with those from virtual production – find this by following the QR code.
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While Sony started to routinely gather data around sustainability in the mid-nineties, it was in 2010 that the global technology leader’s various ideas and initiatives began to coalesce into a longer-term strategy. It was then that the company launched Road to Zero, an environmental plan aiming to achieve zero environmental footprint throughout the life cycle of its products and activities by 2050. A strong indication of Sony’s progress since then arrived in May 2022, when the company announced it was accelerating its goal of achieving carbon neutrality throughout the entire value chain by ten years – from 2050 to 2040. The company also revealed that its target for achieving 100% renewable energy had been brought forward a decade – this time from 2040 to 2030. Barbara Rosseel, strategic marketing lead at Sony Professional, points to advances at the Pencoed, Wales manufacturing site as being indicative of the company’s overall ACCELERATING NEUTRALITY
BARBARA ROSSEEL Strategic marketing lead, Sony
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