STUDIOVERSE: THE FESTIVAL OF LIMITLESS CREATIVITY
The FEED team attended this one-of-a-kind festival hosted by Studiospace in the creative heart of London’s South Bank
Words by Katie Kasperson
tudioverse: The Festival of Limitless Creativity was an all-afternoon event that truly lived up to its label. Held in South London’s Oxo Tower Wharf, the festival featured a stacked line-up, endless
“We’re removing the wizard behind the curtain,” revealed Boris Guyon-Pelfrene, the head of design at Studiospace. He and Hyde demonstrated Studiospace 2.0, a new platform that provides even more choice, convenience and control. The update has a modern look and feel, improved taxonomy of agency services, integrated contracting as well as algorithmic matching. “Everybody is talking about AI,” said Guyon-Pelfrene about the latter, explaining they would have been wrong to overlook it. But The Festival of Limitless Creativity wasn’t one big, in-your-face advertisement. Chock-full of exhibitors – some Studiospace clients and others thought leaders – Studioverse had something to offer every attendee, including a gallery of select photos by Rankin, a live mural creation and an escape box. There was a lot to learn, too, with talks on the hottest topics including AI, TikTok and NFTs. DIGITAL DISRUPTION NFTs were a contentious subject, with Rankin being anti and Gala CEO Sarah Buxton being pro. For artists like Rankin who have been creating for decades, NFTs can seem like a Ponzi scheme if not researched properly. Buxton explained the opposite is true – buying an NFT is like collecting a work of art. Historically, art collectors profited while artists suffered, but with NFTs the creator earns and the consumer still enjoys exclusivity. Buxton provided examples of how Gala uses NFTs to encourage decentralisation. Gala’s music platform operates on a token-based system, with fans allocating tokens to artists whose music they want to hear – taking a cut when that music is played. Snoop Dogg, one of Gala Music’s early adopters, met with fans as a thank you for their investment, both financial and figurative.
food and drink, a sprinkle of celebrities and plenty of energy. Kicked off by Studiospace CEO Pete Sayburn, it served as a live demonstration of what the company does – in brief, it’s a matchmaking service that helps indie agencies find clients and vice versa. CREATIVE COLLECTION Founded by Sayburn and Gideon Hyde not yet two years ago, Studiospace is a one-stop shop for agencies across marketing, digital and everything in-between. In that time, it has onboarded over 250 agencies, matching them with big-name clients like Google, Walmart and more. The company hopes to shake up the industry and put an end to the Mad Men era. In other words, it helps clients go from brief to kick-off in days, ensuring every project is tackled by the best possible team.
POWERING THE FUTURE The event was full of fascinating talks and exhibitors
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