FEED Autumn 2023 Web

Sensory 6G: merging physical, virtual and digital worlds

Where other industries are capitalising on experience, sensory 6G has its place. The trick is establishing an answer to the question: what would this mean? ARE YOU EXPERIENCED? But what does a good 6G experience look like? While a ‘good experience’ can be subjective, like every other ‘G,’ success will mostly be based on the reliability and speed of connections. Exploring this challenge, researchers from Omdia and Carnegie Mellon University looked at how users interacted with XR experiences to outline where the drawbacks from XR came from, as well as where users experienced the most enjoyment. This resulted in a list of considerations that the industry must take into account, including cognitive safety, physical safety, privacy and authenticity to prevent against deepfakes. This led to the development of a three-layered framework that should be implemented if 6G is to deliver high-quality experiences: y An infrastructure layer considering network and rendering capabilities for devices and software. 6G will need to meet expectations and bandwidth requirements in order to avoid lag and provide an appealing visual, audio and tactile experience for users. y A consumption layer that considers access to sensory experiences in terms of device and format. Ease of access makes for the best route of entry, with devices that aren’t too large or clunky. y A human layer considering mental, physical and perceptual factors, including neurological impacts, physical safety and perceptual degrees of immersion, whereby the environment is either realistic or visually stimulating to engage with. Sensory environments offer an enormous opportunity for telecoms providers to create a real wow factor for their services. However, for a focus on experiential media to be taken seriously, it will need to embed itself into 6G standards, with an expanded definitional language for metrics that focuses on human quality of experience rather than quality of service. LIKE WITH EVERY OTHER ‘G,’ A GOOD EXPERIENCE WILL MOSTLY BE BASED ON THE RELIABILITY AND SPEED OF CONNECTIONS




Source: Omdia

quality discernible by the viewer based on the viewing device and environment. Apple’s recently announced Vision Pro is a leading example of an augmented reality device that might enable more seamless integration between physical, virtual and digital worlds, and unlock for consumers new ways to sense, engage with and experience the augmented world around them. Research led by InterDigital is at the crossroads of wireless and advanced media innovation, and underpins these new technologies with human-centred approaches to the connected experiences of the future. In food production or pharmaceuticals, the nine-point hedonic scale is a common sensory evaluation method used to rank a person’s level of like or dislike when they touch, feel, taste or smell a product. This data is used to feed the manufacturing pipeline and produce something designed to elicit a positive human response. Sensory data is becoming a more important part of the visual and audio industry. Since the term was coined in 2010, autonomous sensory meridian response (ASMR) has become a huge internet trend, where creators make video or audio content designed to elicit a relaxing or satisfying feeling.


Powered by