WhiteWall
ADVERTISEMENT FEATURE Get your vision framed up WhiteWall is taking the decision-making and creative process behind wall art to the next level. The groundbreakingWhiteWall RoomViewmakes it possible to visualise photographs in your own spaces, combining the best possible visualisationwith competent, tailored online advice from WhiteWall experts. It all makes for a perfect fit and personalised results
At whitewall.com , you can now see exactly how a photograph will look at home or in the office. WhiteWall RoomView has been fully integrated on the website – and no additional software is required. You simply need two photos: an image of the room or the wall, plus the photo
CREATINGWALL ART with your own photography involves a challenging decision-making process full of unknowns. The variety of options – including formats and frames – need to match the picture perfectly, as well as the room and the available space. Howwould
your images appear in your study, living room or even office space? WhiteWall has made these decisions a whole lot easier with its new unique visualisation experience, providing you with the greatest possible confidence throughout the selection and ordering process.
you wish to turn into wall art. The image of the room can be uploaded either by a computer or smartphone – easily and intuitively via QR code. “Our newWhiteWall RoomView, projecting individual pieces of photography on to your walls from the right perspective, combines the
best visualisations withWhiteWall expertise. This leads to optimum results each time,” says WhiteWall founder and CEO, Alexander Nieswandt. “WhiteWall RoomView, developed in-house, provides sensational support for professionals, as well as private users.”
The WhiteWall RoomView Process
STEP 1 Start by choosing and preparing your image
STEP 2 Upload your image using a computer or smartphone via a QR code. A three-dimensional preview will appear
Once uploaded, the prospective wall art image is automatically converted into a three-dimensional preview. This contains all product attributes and additional features, such as glass and frame. In the next step, you can upload a photo of your own room or wall – or you can use the existing sample room. To ensure the wall art fits the size and perspective of the room, simply enter the width and height dimensions of the wall, or alternatively, a picture already hanging in your room. In addition to measuring your room, another function is used to empty the wall area. This helps make the visualisation even more realistic, removing the pictures already hanging on the wall. Finally, a function setting the white point completes the perfect preview – a simple click takes your room’s lighting conditions into account.
The results are an impressive preview of every WhiteWall product – whether aluminium Dibond, acrylic or framed fine-art prints. And it’s all based on the principle that ‘what you see is what you get’. Now, you can be more confident than ever that you are ordering a perfectly unique wall art product. A personal and contactless online consultation process with WhiteWall stores can be booked via the website. The store consultants, possessing high-level photography expertise, are able to guide you seamlessly through WhiteWall RoomView. “We are proud to be an industry pioneer with the introduction of WhiteWall RoomView,” says WhiteWall founder and CEO, Thomas Alscheid. “Our primary concern is customer satisfaction. We are already working on even more features to dazzle our customers and inspire them with our products.”
STEP 3 Next, upload a picture of your room or wall, entering its dimensions. Or, use WhiteWall’s example room
STEP 4 The ‘clear wall’ functionality makes visualisation easier – existing wall art magically disappears
STEP 5 To accurately display room lighting, another function sets the white point
STEP 6 Finish by placing your picture and choosing size as well as paper type. WhiteWall experts are ready to assist
whitewall.com
Issue 88 | Photography News 11
photographynews.co.uk
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