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BRAND BACKLASH
stop advertising on Facebook and Instagram globally for the month of July and would also develop guidelines for holding “ourselves and every one of our partners accountable for creating and maintain safe environments”. It is reported that Adidas and Reebok alone spent $12.4m on advertising with Facebook. Given that nearly 100 big names such as these are taking part, the boycott could cause a serious dent in Facebook’s financial intake – unless change is evident in their approach.
Facebook’s inability to prevent hate speech and misinformation on its platforms continues to come under criticism, as multiple brands including Adidas, Coca Cola and Ford pull their ads in an effort to bring change to the platform’s approach. The boycott gained traction in early June, due to pressure from civil rights
organisations – who say nearly 100 advertisers have joined. The boycott was energised further by Facebook’s lax attitude towards recent posts from President Trump, in stark contrast to Twitter ’s approach of deleting tweets and marking them as inappropriate and ‘glorifying violence’. A statement from Adidas said it would
SCRIPTED AXED
YouTube have announced the axing of its Cobra Kai series, in a move that sees the end of scripted, higher-budget series on the platform. YouTube’s departure from its scripted output began in May, when it cut dance series Step Up: High Water , which moved to Starz. The dance-themed series inspired by the film franchise starred Ne-Yo and the late Naya Rivera. This means that YouTube’s moving of Cobra Kai to Netflix pushes it completely away from being a scripted space, as
the third of its scripted series has now been cut. Cobra Kai started on YouTube with a strong start – its pilot episode surpassed 20 million views less than a week after its launch, which prompted its renewal for a second season. This also signifies Netflix’s ability to snap up early successful series and blast them onto their platform – to greater success. Examples include Lucifer , Longmire , Designated Survivor and The Killing , among others.
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