43 SPONSORED CONTENT Rohde & Schwarz
JOURNEY TO CLOUD PLAYOUT Pixel Power divulges the practicalities, advantages and disadvantages of cloud playout
TECHNOLOGY EVOLUTION Broadcast technology has evolved to the point where it’s possible to deliver linear and non-linear content from the public cloud. Up until quite recently, a linear playout chain was built from separate pieces of dedicated hardware and controlled using serial or Ethernet cabling. Broadcasters could choose the different components from various manufacturers – a ‘best of breed’ approach – and would expect their chosen automation system to control them and make them work seamlessly together to deliver their required output. As general-purpose computing power increased and became more affordable, it became possible to implement certain functions of a hardware-built playout chain within software; creating ‘channel in a box’
he broadcast industry has a habit of lusting over the shiniest, newest thing and jumping for it without taking the necessary steps to get there beforehand. Right now, that shiny new thing is cloud playout, a flexible and scaleable solution for broadcasters wanting to spin up channels faster, deliver traditional and OTT content more efficiently, and ensure a low-cost, reliable disaster recovery strategy ( just in case there’s a pandemic or something). But is it a destination all broadcasters need to go to? If so, how do we get there and what do we need to consider? Pixel Power, a Rohde & Schwarz company, answers these questions and delivers a comprehensive journey to cloud playout, with comments from CEO James Gilbert.
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