40 TECHFEED Media Orchestration
trackable – with detailed audits that can be transformed into statistics – is essential to any company in the business of creating or distributing content so that workflows can be optimised, based on actual trends and business needs.” And with the amount of content that needs to be administered ever increasing, effective orchestration tools can also bring with them a heightened level of automation and reduction of human error. “A platform that integrates asset management, workflow orchestration and content delivery significantly reduces friction and data inaccuracy, and frees up operators from tedious tasks to create or curate more compelling content,” says Alonso. NEW AGE OF AGILITY Although the structure of orchestration solutions is the subject of significant variety, there is a general consensus that empowering broadcasters to work the way they want to, and in the most efficient manner possible, is a constant impetus. Frequently, this entails the integration of new and legacy technologies. “While some customers will have the opportunity to start from scratch and build entire workflows, the reality is most media organisations need to evolve workflows off the back of existing systems,” observes Norbert Paquet, head of live production solutions at Sony Professional Solutions Europe. “The integration of legacy technologies is key to the business continuity of our customers, and allows them to migrate in stages while leveraging the strengths of new technologies.” Whilst Sony PSE continues to add tools that deliver workflow automation and streamline operations to its hybrid production services, the company also recently introduced a Live Element Orchestrator (LEO) solution that is geared towards streamlining the management MOST MEDIA ORGANISATIONS NEED TO EVOLVEWORKFLOWS OFF THE BACK OF EXISTING SYSTEMS
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