22 SPONSORED CONTENT AWS
AWS introduces a powerful, simple-to-use device for instantly streaming video from anywhere THE MISSING LINK
WS Elemental Link is a new hardware device from Amazon Web Services, which allows anyone, anywhere to stream live
LINK IS DESIGNED TO MAXIMISE VIDEO QUALITY AND ACCOUNT FOR THE UNPREDICTABLE NATURE OF NETWORK CONDITIONS for $995 and shipped, preconfigured for the user ’s AWS account, to the point of use. On arrival, the Link device only needs to be plugged into power, a video input – via 3G-SDI or HDMI – and an Ethernet connection. When connected to a video source, the Link device sends the associated video, audio and metadata streams to AWS Elemental MediaLive with automatic, hands-free tuning that adapts to available bandwidth. Link is designed to maximise video quality and account for the unpredictable nature
video to the cloud. Link offers a simple solution for high-quality encoding and streaming at a price point within reach of just about any video team. Most productions that have to be budget conscious – from local sporting clubs and classrooms to enterprise events and small performance venues – usually don’t have the resources or experience to install, configure and run high-end hardware and software for delivering video to the cloud. But not anymore. AWS Elemental Link is a plug-and- play solution for connecting video sources directly to AWS Elemental MediaLive and to a cloud distribution workflow. AWS Elemental Link has a small, pocket- sized footprint and weighs less than 450g. It draws very little power (less than 10W) with silent, fanless operation and can support inputs of up to 1080p at 60fps with a bit rate of up to 50Mbps. The device can be ordered directly from the AWS Management Console
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