Technique
It Makes Photography Fun Again The best everyday cameras do more than just deliver great results; they make the act of image creation feel like a pleasure in itself. That might come from physical controls that invite interaction or from a sense of anticipation as you wait to see how a photo turned out. Either way, there’s joy to be found in slowing down, embracing imperfection and leaning into spontaneity. With the X half, the tactile, analogue-inspired experience is an integral part of its design. The camera’s simplified controls make every decision feel deliberate, while its unique Film Camera mode introduces an element of surprise. Once you’ve selected your roll of film – picking a Film Simulation and a number of frames – you won’t see any of the photos you’ve made until you ‘develop’ the roll at the end, using the dedicated X half app. In the meantime, you’re encouraged into a more present, intuitive style of photography. Combined with the half-frame format and retro styling, the X half has a spirit that’s rare in modern digital cameras. It invites you to experiment, to try things just because they feel interesting – and to enjoy the process as much as the results. The best everyday cameras don’t just fit into your life – they enhance it. They help you to notice more, think differently and stay creative, even on the most ordinary days. For anyone looking to reconnect with the simple, everyday fun of photography, the X half brings everything together in a form that’s at once expressive and genuinely fun to use.
The X half is home to 13 built-in Film Simulations that allow you to experiment with colour, tone and texture straight out of camera
X half This Xmas ’Tis the season to be merry – and frantically search for the perfect present for a loved one. But what better way is there to celebrate the joys of Christmas than with memories that will last forever? The X half is an ideal gift for mixing traditional image making with unique, modern elements. It’s not only lightweight, versatile and compact, it’s also easy to use: the perfect choice for beginner and experienced photographers alike.
FUJIFILM Focus Magazine 21
November/December 2025
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