It Helps You See Differently A great everyday camera should do more than record – it should encourage you to look at the world in new ways. That might be by giving a fresh take on your surroundings or by creating a surprising visual pairing. However it does this, a camera that sparks curiosity is one you’ll keep coming back to. The X half is built with this idea in mind. Its unique 3:4 half- frame format stands apart from most digital cameras, which are traditionally designed around horizontal framing. Inspired by vintage half-frame cameras like the Fujica Mini, the X half flips that expectation and opens up a visual language that feels much more intuitive for many modern image makers. With 2-in-1 mode, the camera combines two images into a single diptych, inviting you to think in pairs. Whether you’re photographing moments that unfold in quick succession or setting up contrasting yet complementary images, the result is a natural sense of rhythm between frames. It is an approach that shifts your mindset, encouraging storytelling and revealing connections between photos that might otherwise have gone unnoticed.
FUJIFILM Focus Magazine 19
November/December 2025
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