Technique
Frame by with professional image makers
Frame Talking equipment and technique
S ome photographers develop a visual signature that’s recognisable at a glance. Sometimes it comes from years of refining technique, sometimes from deliberate equipment choices and most often from a careful combination of both. With today’s tools offering more creative flexibility than ever, image makers have near-endless scope to shape an individual style that feels consistent and purposeful. For documentary photographer David Chancellor, whose work focuses on natural history subjects, that visual language has
he explains why mirrorless cameras from the FUJIFILM GFX System allow him to preserve the aesthetic look that he values, while gaining the responsiveness required for contemporary documentary work. He also discusses how FUJINON GF lenses help him maintain a consistent visual approach across a range of photographic subjects and working conditions. To check out any of the
its roots in a long relationship with medium format film. The proportions, tonal subtlety and sense of space that are associated with larger formats continue to influence his work today, lending it a quietly timeless quality. Whether he is depicting vast landscapes, intimate portraits or finely detailed wildlife images, that distinctive look runs through everything he makes. Working in demanding environments and with unpredictable subjects, David now relies on the speed, accuracy and dependability of modern digital systems. In this interview,
cameras or lenses mentioned and explore equipment loan options, scan the QR code.
10 FUJIFILM Focus Magazine
January/February 2026
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