Definition September 2024 - Newsletter

IBC PREVIEW INDUSTRY

Deity Microphones Stand 8.D85

demands large and small. Pay a visit to explore the expanding range, ask questions and get hands-on with the gear.

of video captured by almost any camera. For the first time, videographers could take the uncompressed output from the camera and store it in Apple’s professional, easy-to-edit format. New generations of faster, lighter, tougher and brighter products followed, taking in HDR, 4K and even 8K. Now, Atomos has become part of the filmmaker’s vocabulary. More recently, Atomos has extended the capabilities of its monitor-recorders with a host of cloud-based tools and services. Content creators now have greater peace of mind as their footage is simultaneously stored on the camera, in the cloud and on the Atomos recorder. Workflows all around the world can access media from a cloud- connected Atomos device. Canon Stand 10.HR, 11.C40, 11.C41 Stop by one of several Canon Europe stands and see all it has to offer – from pro video cameras and cine lenses to displays and PTZs. Experienced across filmmaking, broadcast, pro AV and the public sector, IBC is the perfect place to browse the company’s expansive portfolio. Canon also offers professional services, including best-in-class kit maintenance, a dedicated customer support line and an international creative community.

Discover Deity’s cutting-edge Digital UHF Wireless Audio systems, timecode generators, power distributors and microphones – perfect for location sound recordists seeking reliable, high-quality gear. Visit the stand for demos, exclusive offers and expert advice to elevate your audio game. Godox Stand 12.H38 Lighting plays a pivotal role in shaping narratives, and Godox has always provided an expansive range of lighting solutions to filmmakers and content creators. With its KNOWLED cinematic lighting ecosystem, the company empowers filmmakers with the tools they need to bring their creative visions to life. At this year’s IBC, you’ll find the MG1200R and BeamLight Max90. The MG1200R is a powerful, full-colour point light source boasting 1200W of high-power output. It delivers superior brightness and excellent light quality for vibrant colour lighting applications. Teamed with the BeamLight Max90 – the first parallel beam light accessory tailored for high-power LEDs – the pair create a formidable LED parallel light source, boasting astonishing throw and

ARRI Stand 12.F21

ARRI Group connects creativity and future technologies for moving images and live entertainment. ARRI Camera Systems and Lighting includes digital cameras, lenses, camera accessories, archive technologies, lamp heads and lighting accessories. ARRI Rental’s first-class services and equipment provide camera, lighting and grip packages to professional productions around the world. Meanwhile, ARRI Solutions offers high-quality virtual and traditional production infrastructure solutions and efficient, integrated workflows to a broad range of studio operators, producers and enterprises. Finally, Claypaky – an ARRI subsidiary – has been fascinating audiences worldwide with cutting-edge live entertainment and stage lighting.

Atomos Stand 11.D25

Atomos was the first company to combine high-quality touchscreen monitors, removable storage and Apple ProRes to dramatically improve the quality

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