ROUND TABLE
Definition: What are some key factors filmmakers should consider when selecting a rental company, beyond just the availability of equipment? Melanie Georgieva: Knowing your budget and what you’ve got to work with is crucial. Filmmakers should look for companies that offer flexibility in their rental packages, and have the technical knowledge to understand their needs and adapt the package accordingly. Rental companies with bases local to your shooting location can significantly reduce transport and logistics costs – especially if something’s needed last minute. And perhaps one of the most considerable factors is the company’s reputation for reliability and customer support. Rental companies that are ready and willing to advise and provide help in the event of any problem - no matter the time or location - will stand you in good stead. Barry Bassett: Last year was hard, and 2024 is proving to be equally hard. Independent rental companies are finding it tough, so it’s important for cinematographers and producers to consider additional factors when comparing rental companies, such as sustainability and business ethics, rather than price alone. All rental companies have to be competitive, but at VMI, we also place importance in our role as an investor into our collective community, so we can train and empower the next generation of filmmakers. Cameras used to be fairly standard, but the modular design of modern ones means rental cameras are not identical across different rental companies, since the level of accessorisation can make a huge difference to usability and compatibility. As an example, we only use ARRI camera accessories, which offer the greatest standardisation across all equipment, but they are also the most expensive. Not everyone does this, but our clients like it. It means that, if you need to use a big lens and 19mm bars, you will have the confidence that all ARRI 19mm bridge plate kits will work with any of our cameras. Not all companies customise their kits to suit individuals’ needs to the same extent, and this is crucial when
people are travelling and need bespoke, compact and lightweight kits. The range of lenses and equipment available today is huge, so consider whether the rental company will be able to offer a spare in the event of equipment failure: having one of everything isn’t always the most reliable approach. Also, the availability of cameras and lenses for test shoots with multiple prime sets is a regular request to help design a look for a feature or drama, so make sure this is available without cost to you. Finally, consider the quality of the personnel on the camera floor: who is capable of setting your kit up the way you want to use it? Ours is a difficult industry – and filmmakers shouldn’t compromise on the way that the kit is presented or configured. Jacob Alatise: It’s important that you develop a relationship with the company you are considering, but the availability of equipment does sometimes supersede everything else. At CameraOne, we’ve always been a people business. Yes, we have lots of equipment and a deep inventory, but our ethos has always been to service the customer to the highest level, no matter how big or small the project. Mike Pollard: Filmmakers need a company that prioritises exceptional customer service from initial discussion through to the completion of production. Having a team of in-house experts is key, since they have industry and product knowledge. They can support with addressing enquiries and equipment specifications to enable filmmakers to make the most informed decision ahead of production. A rental company which offers a consolidated and managed service option could significantly streamline the production and delivery process, freeing up filmmakers’ time to focus on creativity rather than logistical concerns. Additionally, choosing a company that offers low-carbon solutions is essential. Matt Collis: Right at the top of any filmmaker’s list of considerations should be the level of support the rental company offers, not just for those with equipment already in use
Matt Beard Sales director, Hireacamera
Melanie Georgieva Long form sales director, Panalux
Jacob Alatise Partner, CameraOne
Matt Collis Camera operations manager, Panavision
Mike Pollard Managing director for film and TV, Sunbelt Rentals
Barry Bassett Managing director, VMI
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