CVP is home to a full spectrum of production equipment ready to see, combine and evaluate. Its creative and technical staff are committed to finding the correct solution for every production need. To arrange an online demo or book a one-to-one consultation, give the team a call at 0208 380 7400 or visit cvp.com BUILD YOUR PERFECT KIT WITH CVP
OUR ETHOS IS TO BRIDGE THE DIVERSITY GAP IN THE COMMUNITY
Caerus into the industry.” Lynch also attended the Paralympics with Caerus, exhibiting its appeal in live production scenarios. “It’s just a case of trying to get in front of as many people as possible,” he admits. “We have a mammoth task ahead of us now; we’re trying to get people to listen and embrace it.” IN GOOD COMPANY Originally from Northern Ireland, Lynch has been in the production industry for over 20 years, beginning in advertising before moving to film, TV and broadcast. About two years ago, he moved to London and founded Diverse Made Media – a creative production house that works across film and HETV, broadcast and branded content. “Since we started, we’ve been trying to create something to help not only the disabled community, but also cover all the bases,” describes Lynch. “That’s our ethos – trying to bridge the diversity gap across every community, looking at gender, race, ethnicity, religion and sexual orientation.” With a ‘14-strong freelance crew,’ Diverse Made Media is “trying to grow
and get a reputation for high-quality work,” says Lynch. It recently landed its first commission with the BBC, is shooting a documentary for UEFA and boasts an existing portfolio of branded and broadcast content as well as aerial footage. And with Caerus as its own invention, the company is well- poised to pave the way forward for all filmmakers and video producers. ISSUES OF ACCESS With first-hand experience as a disabled filmmaker, Lynch has focused much of his career on addressing the stigma surrounding disabilities. “There’s a deficit of creatives in the disabled community,” he states. “There are a huge number of physical barriers; it’s a challenge getting onto a project.” With over two decades in the industry, Lynch recognises both the progress made as well as the work yet to be done. “It’s great to see this emerging trend,” he says, referring to inclusivity initiatives. “The more people who embrace it, the more it filters down into the industry. It starts with the bigger production companies;
INCLUSIVE INNOVATION The Caerus system allows disabled users to operate and manoeuvre cameras independently
once they embrace these changes, smaller ones can follow suit. “Many people have written off those with disabilities,” Lynch continues, “but there are several ways to be inclusive without being disruptive. It’s not going to upset your production schedule or workflow. People are realising it’s not a huge burden.” Hopefully, with Caerus hitting the market, the industry will change for the better, giving disabled creators more opportunities than ever before. “I could clearly see what the problem was and create an all-encompassing solution,” claims Lynch. Now, it’s a question of simply spreading the word.
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