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CYBERSECURITY ITV bolsters security measures
Friend MTS, the leading provider of video content security solutions, recently announced that ITV, the UK’s largest commercial broadcaster, has chosen its anti-piracy services to help protect ITV content. With Friend MTS’s 24/7 Global Monitoring Platform, ITV will protect its main linear channels across broadcast and streaming. These channels feature exclusive, premium content including Six Nations rugby, the FA Cup, the England women’s football team matches, the Uefa Euros, entertainment programmes like The Masked Singer and Celebrity Big Brother as well as
its portfolio of dramas such as Red Eye and Trigger Point . ITV’s decision to partner with Friend MTS is based on the company’s proven results with other major broadcasters and content owners. Its Global Monitoring Platform, which includes proprietary, award- winning fingerprinting technology and automated detection systems, is backed by an experienced 24/7 operations team. Friend MTS will identify illegal streams across the internet for immediate takedown and facilitate the removal of links from search engines. The result is
comprehensive, effective monitoring and enforcement against content fraud. Sarah Tierney, director of distribution at ITV, said: “ITV’s aim is to contribute to making piracy unsustainable and, through appointing Friend MTS, we will be working together to enhance our anti-piracy activities in the UK. As a key part of our strategy to optimise broadcast and supercharge streaming, it’s important to us that we maximise ITV’s reach while, at the same time, protecting audiences from the material consumer harms of pirate sites and meeting our contractual obligations with rightsholders.”
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