Could you share your thoughts on the current trends surrounding the immersive media space – and if the media and entertainment industry is fully ready to embrace it? I think Meta Quest is more game orientated, whereas the Apple Vision Pro is more focused on entertainment – even the way it was promoted showed people sitting passively on a couch consuming content. It’s interesting to see those two visions of how you can use a VR headset. The reality of the market is it’s mostly gamers; it’s hard as an entertainment company to push narrative content because we know that all the daily users are gamers. Mixed reality makes it easier and cheaper to produce content because you don’t have to create a full 360 environment, which reduces cost. Targo has just released a new Apple Vision Pro app called Through Their Lenses. Can you tell us about that and your thoughts on the Apple Vision Pro? We released a first demo on the Vision Pro on 6 June for the anniversary of D-Day, and the full version is still in development. The experience tells the story of three photographers who captured the initial assaults on Omaha Beach, which was the deadliest battleground during D-Day. It’s a mixed-reality experience where you dive into the photos taken on that day. We developed a unique pipeline that allowed us to remaster old, grainy pictures and transform them into incredible spatial scenes. To achieve this, we used AI tools to upscale the image quality and perform stereoscopic conversion, alongside the work of 3D artists. It’s amazing to see how technology can breathe new life into these old forms of media. And it’s also a really powerful way to understand the moment, by experiencing and creating your own memories of what happened. From the educational perspective, it’s incredible. For an entertainment company that’s working in the immersive space, the Vision Pro is
It allowed us to turn old, grainy pictures into an incredible scene
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