Monetisation methods come in various shapes and sizes, so knowing where best to invest can be a challenge. Zixi CEO Gordon Brooks sits down with FEED to share the savviest ways to cash in on your content MAXIMISING MONETISATION
A common issue in profitability – from guaranteeing a high-quality and low-latency viewer experience to good old-fashioned subscriber retention tactics. “It’s interesting when discussing monetisation,” introduces Gordon Brooks, CEO of Zixi, “because it takes on many forms.” A key element of this boils down to the content itself and which forms of entertainment enable broadcasters to bring in the most cash. content monetisation is its association with advertising technology and strategies. However, there’s so much more to maximising your content A report by S&P Global found that US TV and streaming sports media rights payments likely totalled $25.57 billion last year across broadcast, cable, RSNs and streaming services. “We’re seeing a lot of money going into live sports,” Brooks continues, “and not just your typical live sports but multiple levels of international sports. With rights being expensive, leagues are sharing them. “Therefore,” he elaborates, “we will bring in tens of thousands of live sporting events into Paramount Global, which will then air them on Paramount+. Then, they give the rights to Amazon Prime so monetisation can ultimately occur for the same events, multiple times.”
DOUBLING DOWN ON DELIVERY One way to advance revenue is to lower the cost of delivery. “We are very payload-efficient,” Brooks emphasises. “We can compress null packets, so it’s a lossless compression. We are also video- aware. If there’s high non-movement on the screen, we don’t have to move all those bits.” Brooks demonstrates this with an example on the Zen Master control plane, showcasing an impressive 9kbps stream. “This is that same stream on SRT, but it would be similar with RTP, where it actually adds overhead. Using Zixi as well as its compression and video-aware technology, there’s about a 70% difference.
“The biggest cost in cloud is egress; if you’re egressing transport streams, then we can save you between 50 to 80% of your cloud cost in the video.” Using these methods, networks can reduce unnecessary overhead, optimising bandwidth utilisation without compromising the quality of the video stream. By cutting the transport stream egress cost in half, Zixi enables media companies to allocate their resources more efficiently, redirecting budgetary allocations to other areas, including new content acquisition for new business and opportunities to generate revenue. Another favoured strategy for boosting value is, unsurprisingly,
EFFICIENCY PAYS Monetisation strategies are evolving, with a growing emphasis on efficiency and sustainability to maximise profits
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