As summer comes to a close, IBC ushers in a new season of fresh ideas, trend awareness and growth opportunities in the M&E industry Words by Katie Kasperson I t’s hard to believe that it’s already here – we’re counting the days until IBC 2024. Kicking off on 13 September, there’s no show quite like it; thousands of vendors and visitors descend on the RAI Amsterdam Convention Center for four days’ worth of innovation and inspiration, all centred around the ever-evolving media and entertainment industry. The conference, though sorted neatly into its usual three categories – transformative tech, shifting business models and people and purpose – looks a little different this year, with new programme additions that address emerging industry trends and skills gaps. The content agenda is full of speakers who are company leaders and field experts, while the Technical Papers Programme looks at the latest research into real-world challenges. Set to surpass last year’s BACK TO BUSINESS
content creators and solution vendors showcasing how AI can meet specific industry needs,” explains Crimp. “The area is going to play host to a top- class array of technology leaders and visionaries who are accelerating real- world deployments of AI in the media and entertainment arenas.” As 2024 has also been one of the most impactful international election years in recent history, the industry needs to address the growing threat of news inauthenticity. IBC will offer “a conference session called ‘Fake news and fighting disinformation – fact-checking in the digital age,’ which will showcase tech developments that help media companies recognise and deal with false news reports and deepfakes,” describes Crimp. The Accelerator Media Innovation Programme – where the industry’s greatest minds gather to solve real- world issues – tackles both topics. First, a three-part project called AI Media Production Lab “pioneers new, real-world use cases of AI within media production, designed to improve creativity in storytelling, deepen audience engagement and harness real-time predictive analytics
attendance figures, IBC 2024 promises to be bigger and better than ever. Over the following few pages, IBC CEO Mike Crimp tells us what to expect come September, from regular fixtures to fresh topics; plus, we hear from a small selection of exhibitors, getting a sense for what’ll be on display. TALK OF THE TOWN Artificial intelligence has been a hot topic for years, touted for its ability to boost administrative efficiency, but only recently has generative AI been halfway decent at creating convincing content. The new AI Tech Zone, housed in Hall 14, “will act as a focal point for pioneering AI providers,
HEAD HONCHO IBC CEO Mike Crimp says the event is growing, with over 150 new exhibitors
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