“It’s important you monetise in a way that’s not going to frustrate your viewers. You have the traditional ad break, but you don’t want to increase ad load because that’s counterproductive. “At Harmonic, we have introduced a new streaming advertising format: in-stream advertising. This is where customers will watch their live events, and as the action unfolds, you can display advertising
messages in the form of either an L-shape or a double-box. The main action can then be squeezed into one box, with a targeted ad in the second box – and the background can also feature a sponsor.” Harmonic’s VOS360 Ad offers in-stream advertising through server- side insertion of new addressable ad formats. These split-screen ads can be strategically placed at high- and low-action moments of the game,
either through manual operation or by automated triggering from external data feeds. “The massive benefit for media companies is that they now have a way with these new formats to create new inventory – whereas previously, inventory was limited to ad breaks,” concludes Macher, highlighting the significant shift in potential. To learn more, head to harmonicinc.com
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