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first is fan experience by utilising real-time, data-driven statistics and fan-generated content to drive engagement. “The second is about commercial revenue; utilising this technology to offer partners or sponsors exclusivity across all of the LED real estate, whether that is the big screens you see from your seat, or perhaps the IPTV or digital signage you see around the venue. This includes exclusive moments linked to key match highlights, so when the star player scores a goal, you see a full-stadium takeover – where every screen is displaying the player’s name, the shirt number and so forth.
That can then be linked to a partner message or sponsor advertisement.” The live event space is hugely competitive, so venues must offer attractive facilities for federations and rightsholders to host events. “ZSC Lions has created this immersive and dynamic experience – but with a user-friendly production system that caters to hockey or many other types of event – it’s compelling and helps to set them apart,” concludes Ransome.
control room workflow is now integrated with the LED content management system. Match-day operators have complete control over the environment, including video playback, lighting, graphics and audio systems. This integration empowers operators to trigger all these elements from one place, whether using a touchscreen or a control panel, depending on their personal preference. FULL-STADIUM TAKEOVER “In terms of ZSC Lions and other customers, there are two primary drivers as to why they are making this move,” Ransome adds. “The
BIG WINS Ross Video’s training and support led to smooth adoption and positive feedback from the ZSC Lions
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