Advertisement feature Print like a pro EPSON PRINTERS Director of aspect2i, Paul Gallagher, runs workshops that cover all aspects of photography. Not only can he
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help you to take stunning photographs, but hewill also showyou how to turn them into striking prints
ABOVE The Epson Stylus Pro 3880 used by Paul Gallagher in his workshops. BELOWPaul took this stunning photo on a trip to Lofoten, Norway.
Pro landscape photographer Paul Gallagher mastered the art of printing back when he first started out in his career. He’s now become one of the biggest advocates for perfecting the whole photographic process, from taking great photos in-camera, to post-production processing, to exhibition quality printing. Propelled by his passion, enthusiasmand expertise for all things photography, Paul founded aspect2i, a company dedicated to providing tailored and targeted photography workshops, and has also been running the Epson Print Academy for the past four years. “One thing people are doing in the digital world is they are going out and taking lots of pictures and never printing them, they’re never finishing off the process,” explains Paul. The Epson Print Academy has helped to meet the ever-growing demand for learning how to turn a hard-earned photo into a print that does the image justice. “We design courses that cover as many eventualities as we possibly can for people out there who go out with their cameras, come back and find they can’t get a good image out of their printer.” From those who’ve just purchased their first printer and want to learn the ropes through to professional studio photographers who are looking to improve their printing skills, the Epson Print Academy’s workshops attract a broad range of photographers. Each workshop lasts a day, with lunch included, and covers everything from black & white prints to landscape photography and printing to exhibition standard. Paul uses the Epson Stylus Pro 3880 to demonstrate the techniques, the main reason being because it takes a variety of different media from lightweight to heavyweight and also features a black and white driver which enables superior printing in both black & white and colour. “It is a great machine and a perfect fit for the workshops,” adds Paul. The printer’s interface is also the same as many other Epson printer models’, enabling techniques learned in the workshop to be easily transferred when using a different model at home. One of the most popular misconceptions that Paul encounters in his workshops is that the printer is to blame for poor prints. “Often though, the colour
space is not set up right or the post-processing approach is not right, or sometimes some of the printer’s settings aren’t right and that’s what we aim to iron out,” he says. “It’s creating the image from the Raw file to actually getting it ready to click print, that’s the bit people seem to struggle with.” There are two things that anyone can easily do to instantly improve print quality. “The one thing everyone should do is use the designated printer profile for the particular types of paper they’re using,” says Paul. Second to that is to make sure that all of your kit is calibrated. “Your photos might look great on your monitor, but if your monitor isn’t set up to speak to your printer, it’ll never come out of your printer looking right.”
Epson Print Academy workshops run throughout the year and are held at Epson Hemel Hempstead and Epson Telford. There’ll be plenty of one-to-one tuition and a professional on hand throughout the day, leaving people able to make the most of their Epson printer. For more information on workshops and how to book, visit www.aspect2i.co.uk.
The one thing everyone shoulddo is use the designated printer profile for the particular types of paper
π To find out more about the Epson range of inkjet printers, go to www.epson.co.uk.
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Issue 9 | Photography News
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