Photography News 100 - Web

London Camera Exchange

ADVERTISEMENT FEATURE See what’s in store London Camera Exchange is committed to impeccable in-person service, to help with your next purchase

WARM WELCOME London Camera Exchange prides itself on top service over the internet, on the phone and – most importantly – in-person. Visit your nearest store for a great experience

THE ONLINE WORLD is fascinating. An ability to simply click a few buttons and have something arrive at your door the very next day is immensely satisfying. But has this taken away the magic of in-person interaction? London Camera Exchange understands this is an important part of the process when buying photography kit. You need to be able to get a feel for the equipment, how

it fits in your hand, the weight, the operation when it’s connected to an accessory. Speaking to an expert will also aid you in the decision-making process. Painting a well-informed picture is vital before setting yourself back (potentially) hundreds, if not thousands of pounds. London Camera Exchange offers personal, high-street service, along with insider advice. Touting a vast

array of the latest camera technology across key brands, this is the place to go for specialist gear. True to its roots, branches stock thousands of pre-loved items, satisfying the growing trend for used goods. It also has an online presence, which only strengthened during the pandemic. The microsite is an intriguing feature – here, you can part-exchange and sell used kit in a virtual space, where negotiations are facilitated by London Camera Exchange. This doesn’t detract from expert advice available in-person.

Image-making specialists are available whenever you visit, or over the phone. It’s difficult to replicate customer experience on the internet, so many branches can be found in the UK – with ongoing expansion. Bristol’s Park Street store is now open, while a new branch lands in Oxford at the beginning of August. This brings the total number to a whopping 27. The original London Camera Exchange was opened by two studio photographers-turned-dealers in Guildford in 1956, and has remained in the family ever since. Stores have stayed closely tied to local camera communities, each with their own in-house pros, unique deals and loyal customers. The brand owes much of its success to this business model. Even today, patrons remain at the heart of everything. Only UK-sourced goods are sold in London Camera Exchange stores, while a five-star rating on Google reflects how highly the business is regarded.

London Camera Exchange became employee-owned in 2021, strengthening the commitment to an already sky-high level of customer service. More than reputable, it’s no surprise it was voted best retailer in the Photography News 2020 Awards. Representatives will be at The Photography Show at the NEC from September 17-20, at stand J400. Take advantage of show deals from all major suppliers, a large space for accessories, the renowned Trade-In Zone and an area devoted purely to video. Next time you’re in the market for imaging gear, don’t jump straight to an online-only supplier. Get a great deal at London Camera Exchange.

COME ON IN Get hands-on with gear before making the big decision

Issue 100 | Photography News 55

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