Photography News Issue 64

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Photography News | Issue 64 | photographynews.co.uk

Storagematters Smoothyour workflow with Lexar

Guide prices

1000x SDHC/SDXC UHS-II Pro 32GB £34.99 64GB £59.99 128GB £109.99 256GB £219.99 LexarWorkflowHR1 Hub £89.99

LexarWorkflowHR2 Hub TB2 £279.99 LexarWorkflowCFR1 CF Reader £35.99 LexarWorkflowUH1 USB Reader £36.99 LexarWorkflowSR2 SDReader £35.99 LexarWorkflowXR2 XQDReader £66.99 LexarWorkflowCR1 CFast Reader £54.99 LexarWorkflowCR2 CFast Reader £149.99 LexarWorkflowPortable SSD £109.99 LexarWorkflowUR2microSD Reader £66.99

Modern imaging has led to a number of buzzwords and 'workflow' is definitely one of them. Of course, photographers and video makers have always had a workflow because the process of seeing, taking and making pictures is linear so a logical step- by-step process is inevitable. The thing is, though, your digital workflow needs to be as streamlined as possible because that saves time and that potentially saves money. What's more, a good workflow also makes the process a pleasure rather than a chore – it can be hard work so there’s no point in making the situation any worse than it is. A good workflow should take you from the instant of capture all the way through to the final print, on-screen image or completed presentation, so it makes sense to get off to a great start by using the best tools to record your images and then to get those files into your editing workflow. This is where Lexar leads the way. Yet it was only back in June 2017 that Lexar’s then parent company, Micron, announced that the brand was to be discontinued. Lexarwas founded in 1996 and a leading innovator in the sphere of digital storage. It had built an enviable reputation for cutting-edge memory cards, readers and storage devices and was used by image- makers the world over. The announcement that the brand was to disappear off the scene was a seriously big shock. But given Lexar's brand strength and reputation, it was no surprise that the brand was acquired. In fact, it was little over two months after the announcement of the brand’s discontinuation that it was bought by Longsys Electronics Ltd, a very successful and innovative Chinese company specialising in NAND flash memory software and hardware products. From acquiring the brand in autumn 2017, Longsys announced on 1 August 2018 that the Lexar range of flash memory products and readers was in full production and shipping worldwide. In September 2018, Lexar exhibited at Photokina, the world’s biggest imaging fair, to let the world know that the brandwas back from the brink. Since then, significant new products have been announced including the new high-performing NS100 and NS200 2.5in SATA solid state drives. This is impressive stuff, even in the rapidly moving world of storage technology.

Customise your workflowwith an innovative modular design

Lexar’s current line-up of memory cards covers all bases, so we have CompactFlash, CFast 2.0, microSDHC/micro SDXC and SDHC/SDXC. The card featured here is the Lexar Professional 1000x SDHC/SDXC UHS-II card, a speed that gives a data transfer rate of up to 150MB/s. With still cameras offering incredibly fast continuous shooting speeds from their high megapixel count sensors, a fast card such as this Lexar one can help you keep the instances of buffering to a minimum, enabling you to stay focused on what's happening in the viewfinder. Once you have finished shooting, you need to get the images off the card. Here the collection of Lexar Professional Workflow Hub products is an ingenious modular download solution. It's a four bay hub, available with USB 3.0 (model HR1) or Thunderbolt 2/USB 3.0 (model HR2) interfaces and readers for all popular card formats: SDHC/SDXC, CompactFlash, CFast and CFast 2.0, microSDHC/microSDXC and XQD. You can use card readers of the same format or mix readers to suit the job in hand and you can also download images from several cards at the same time. Load the Lexar Portable SSD drive and you have the benefit of extra storage with fast read/write speeds and reliability of solid state drive flash storage. LEDs on the unit’s front tell you at a glance how much storage space you have left.

The Workflow Hub is simple to set up and use and if you need to travel light, each card reader can be used as a stand-alone unit using a USB 3.0 cable to connect it to the computer. TheHub’smodular concept means it is future-proof, too. So, as new storage card formats are introduced, Lexar can introduce a new reader to use in the Hub.

Contact

A comprehensive range of Lexar storage cards, USB drives and card readers is available and distributed in the UK by Swains International, the country’s leading photo wholesaler. Its product line-up includes Lexar, plus many more world- leading and most-recognised photo and video brands.

swains.co.uk lexar.com

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