2025: WHAT’S IN STORE?
NEW HORIZONS A group of young filmmakers tapped into virtual production to create Afterglow, a high-concept sci-fi project
OWEN RISELEY CREATIVE PRODUCER, CUBE STUDIO
T he future of filmmaking isn’t just about technology – it’s about reimagining what’s possible. Virtual production is more than just a tool; it’s a canvas for bold ideas, blending artistry and innovation. At CUBE Studio, we’ve seen how VP can accelerate the creative process. For Nokia’s The Exponential Era with Hannah Fry, produced in collaboration with Bloomberg Media Studios, we built an immersive world to
visually represent Fry’s thoughts, ideas and the key topics she discussed with Nokia’s thought leaders. In Stormzy and Dyson’s 55 hours in the mind of a rockstar , created with Park Village, VP was used similarly for a cinematic exploration of Stormzy’s mind. VP also redefines accessibility. It enabled emerging talent to produce Afterglow , a high-concept sci-fi project that previously would have been out of reach for a team
just out of university. The Boundary and RD Content used VP for The Residences at Mandarin Oriental – transporting buyers into a yet-to-be-built luxury sanctuary – showcasing its transformative potential beyond film. Heading into 2025, the path is clear: make VP accessible, accelerate its adoption and empower creators all over to use it. The studio of the future is here, and it’s redefining the limits of creativity!
MAKE VP ACCESSIBLE, ACCELERATE ITS ADOPTION AND empower creators all over to use it”
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