2025: WHAT’S IN STORE?
Industry leaders reveal the game-changing trends & hot topics set to dominate the conversation in the year ahead
STEPHEN NAKAMURA SENIOR COLOURIST, COMPANY 3
A n interesting trend that I’m seeing in colour grading is filmmakers wanting elaborate film looks for their digitally shot movies. It’s something people have been requesting for years, but I’m finding it’s more frequent now than ever, especially with younger filmmakers. We also have much more sophisticated tools now, so we can do a more thorough job of it. There was
a time when a LUT and layer of grain was all that went into a film look, but I’ve spent lots of time on major movies finessing those effects, with tools for grain, halation, glow and even gate weave – which was something film shooters always wanted to fix in the past. New filmmakers want all the traits that were traditionally seen as flaws – even dirt and scratches! For the newer
generation, it adds a painterly look or retro feel to the work, which is helping some movies stand out from the rest.
LEE GRIFFIN VP PRODUCT, MARKETING & DEVELOPMENT, EDITSHARE
A I and cloud workflows are reshaping how media teams work, making tasks faster and easier. At EditShare, we see AI as a powerful tool that can speed up the creative process, instead of replacing it. By automating repetitive tasks like tagging, logging and searching for media, AI allows creators to focus more on the storytelling aspect. It can automatically label content, helping find the exact shot needed, which simplifies the management process. Cloud-based workflows allow easy collaboration, no matter where you are. With fast, secure sharing and editing, filmmakers can work together online, in real time, saving time and money. Swift Link – our core technology – enables users to work from anywhere. EditShare’s NVMe EFS Field unit brings advanced tools on-set, so filmmakers can ingest,
edit, manage and sync footage back to base using Swift Sync technology. This reduces delays, ensures quick decision- making and avoids costly reshoots. Security is also a key focus. With audit technology protecting important scenes,
creators can concentrate on telling their stories without worrying about content leaking out. As new AI and remote tools continue to improve, the film industry is becoming more efficient and flexible, allowing for smarter, faster workflows.
AS AI AND REMOTE TOOLS IMPROVE, the film industry is becoming more efficient and flexible, ALLOWING FOR SMARTER, FASTER WORKFLOWS”
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