TRENDS 2022 THEHOT LIST
9. CLEVER CASH FLOW
In times of increasing client demands and lowering budgets, managing cash flow is paramount to all small businesses. When purchasing expensive equipment that depreciates fairly rapidly, it’s important tomake wise choices. Rental is always an option, especially for short-termuse. You know the kit won’t fail and will arrive ready to go. That’s if you go through a reputable firm like Hireacamera, that takes care of the equipment. Many like to own all their kit, but it makes sense to only buy what you really need, rather than going all-in for the latest and greatest wondercam. Buying approved and warranted used kit could be the best money you spend, as there will always be a cash saving. The latest products are often available at a decent saving, but if you can get away with previous-generation tech, there can be huge amounts saved. At a company like MPB, you can part-exchange. Being sensible withmoney and recycling gear is the modern way of doing business. When it comes to computers, the latest fully loaded Apple Mac can cost £50,000. Add on hard drives and accessories, and it’s mind-blowing. If you need one of these for several personnel, it’s a big issue. Better to look at leasing computer equipment from a company like Hardsoft, or even going virtual by paying for a seat at a high-end computer that you access via your laptop or desktop. Scan Computers offers a range of options to give you cost-effective access to high-end computing power.
“Buying approved andwarranted used kit could be the bestmoney you spend, as there is always a cash saving”
SMART MONEY When it’s time to invest in the latest cameras and computers, it pays to investigate cash flow-friendly options
10. AVOID VERTICAL VERTIGO We’ve all had that queasy feeling when watching smartphone users hold their phones vertically to shoot video clips. But that’s the way that most look at their devices to view
Well, fast forward to now and Instagram’s owners, Meta, recently closed down IGTV. However, vertical video is still everywhere, on all social media channels. Companies who want branded video content now demand videos shot vertically that work on smaller screens. Many cameras offer a 9:16 or 9:17 vertical format, or you can do it yourself in post. You have to shoot allowing for the massive crop on normal 16 or 17:9 video. Some accessory manufacturers make cages and tripod mounts to fasten your camera vertically for filming, too. Vertical is here to stay, despite many filmmakers hating it with a vengeance.
content, so clients demand it for social media accounts. It’s time to embrace vertical shooting. Instagramwas one of the first to jump on the bandwagon, and when we did our first Hot List feature, Instagramwas launching IGTV. This was a video-hosting app, where the content could be up to an hour in length – instead of the usual minute on the regular Instagram app. They were designed
to be shown full-screen and vertically on smartphones.
PORTRAIT POWER Shooting vertical video is a necessity for many clients who are demanding social media content
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