INDUSTRY BRIEFINGS
[ DRIVING SUCCESS ] INTERNATIONAL MOTOR FILM AWARDS ANNOUNCES WINNERS T he International Motor Film Awards hit London in October, marking their 12th year celebrating excellence in automotive storytelling. Showcasing everything from Hollywood epics to student projects and adverts, it was – unsurprisingly – F1 , Joseph Kosinski’s high-octane racing feature, that stormed into pole position for best feature film. 2DIE4 took home best documentary feature and Lancia: The Legend of Rally won best documentary episode, while Ford Bronco Wild Blood clinched best indie and Reuben Wu’s luminous work for Lexus, A New Perspective, earned best cinematography. You can check out the rest of the winners at motorfilmawards.com/2025
[ FUELLING THE FUTURE ] MEDIA CYMRU MAKES CASE FOR INVESTMENT IN WALES’ CREATIVE INDUSTRIES F uelling the Future, a new campaign from Media Cymru, calls for long-term R&D investment in Wales’ creative industries, worth $5bn to the country’s economy. Highlighting Wales’ position as one of the UK’s creative hotspots in terms of output, second only to London and Manchester, the campaign asserts that the sector in Wales is buoyant but vulnerable. It points to success stories the region has seen due to investment in research, development and innovation (RD&I), such as leading VP facility fivefold studios, and BBC Cymru Wales. Professor Sara Pepper, deputy director of Media Cymru, argues ongoing support is essential to maintain momentum in turning the Cardiff Capital Region into a global hub for media innovation. “We’ve
seen creative businesses weather a wide range of challenges over the past five years. From the impacts of the global pandemic and industrial action in the US to ongoing digital disruption, economic uncertainties and changes in audience preferences and behaviour, the sector has shown resilience. While some businesses feel uncertain about the future, the industry as a whole maintains its adaptability, creativity and
ability to navigate challenges. We’re seeing the emergence of a creative cluster in the Cardiff Capital Region that understands and is benefitting from RD&I activity, where investment of this kind is directly linked to growth and productivity. But to sustain this, we need policy frameworks and funding structures that recognise and reinforce the value of targeted innovation activity for the needs of this complex sector.”
72
DEFINITIONMAGAZINE.COM
Powered by FlippingBook