BRIEFINGS INDUSTRY
[ NEW LAUNCH ] FUJIFILM UNVEILS EAGERLY AWAITED GFX ETERNA 55 A fter much anticipation, the GFX ETERNA 55 finally arrived at IBC in September, attracting a lot of buzz to the Fujifilm booth. The camera is an exciting addition to Fujifilm’s range, translating the brand’s rich film heritage into a digital camera, and featuring a large format GFX 102MP CMOS II HS sensor that’s approximately 1.7 times larger than a 35mm sensor. This makes it the world’s tallest large format sensor designed for filmmaking cameras, surpassing full-frame and Super 35 formats. Filmmakers can take advantage of the sensor, which roughly measures 55mm diagonally, using the 4:3 Open Gate GF format. They can choose from five different cinema formats, including Premista, 35mm, anamorphic (35mm) and Super 35. Plus, with the PL Mount Adapter, a wide range of professional cinema lenses can be used, giving a great level of flexibility. Similar to Fujifilm’s X Series range, GFX ETERNA 55 features 20 Film Simulation modes. Filmmakers can access ten expertly crafted Film Simulation LUTs that replicate Fujifilm’s iconic film stocks in the digital format, including Velvia, ASTIA, CLASSIC CHROME and ETERNA. The camera also supports three Apple ProRes codecs: 422 HQ, 422 and 422 LT. Additionally, the new high-speed image processing engine X-Processor 5 quickly delivers exceptional image quality, letting filmmakers capture outstanding visuals. Refined over more than 90 years and combined with Fujifilm’s renowned colour science, the GFX ETERNA 55 opens up even more exciting possibilities for rich, cinematic storytelling. Designed for professional filmmakers, the GFX ETERNA 55 is set to be an affordable option for film shoots and will be available from October.
Bradford Young is 2025 FilmLight Colour Awards jury president Bradford Young, ASC ( When They See Us , Arrival ) will lead the jury for this year’s FilmLight Colour Awards, a celebration of colourists with a prizegiving at CAMERIMAGE. “Colourists are the hidden jewels of our art form,” he says. “They complete our creative utterances and are foundational to the life of a moving image.” SXSW festival will return to east London between 1 and 6 June 2026, with submissions now open to filmmakers, speakers, technologists and musicians. The debut SXSW London showed 114 film and TV screenings, and next year’s event will again combine a curated programme with public voting. Submissions for screen entries close on 31 December. Submissions open for SXSW London 2026 Mnemonica welcomes Daniele Vilardi as its first sales director As it expands internationally, the cloud-based content hub Mnemonica has named Daniele Vilardi as its first-ever sales director. Vilardi brings experience from his tenure at Media Fenix, where he helped develop solutions across production, post-production and distribution. RAF base turned film studio gets go-ahead in Tattersett After pollution concerns, North Norfolk District Council approved plans for a film studio at Tattersett Business Park, a former RAF base near Fakenham. With five sound stages, it’ll be a key part of the east of England’s studio landscape.
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