[ A HELPING HAND ] SUGAR STUDIOS LAUNCHES MADE SWEETER INITIATIVE
I n light of the industry’s recent struggles, Sugar Studios has started Made Sweeter, an initiative that aids underrepresented creatives struggling to get a project over the line or experiencing financial hardships. It offers flexible pricing packages, production support, dedicated studio time, as well as space for passion projects, early-stage work and community events. It gets content creators discounts on catering and in-house production materials, plus partnership opportunities for those seeking mentorship or collaborative resources. In a nutshell, the team hope to make filmmaking ‘more compassionate, accessible and sustainable for everyone’. Housed in an old sugar refinery on the Greenwich Peninsula, Sugar Studios
offers four film and photography studios, including a U-shaped green screen, large infinity cove and space for two LED stages. It’s served a varied client base, with customers from the worlds of film, theatre, music, advertising, sports, fashion and art. “We want to give storytellers every chance to make their projects possible," said Jo Wallace, studio director. “Made Sweeter is about fostering opportunity, building trust and nurturing long-term creative relationships. We believe every creator has something valuable to contribute and that, by supporting them, we can help shape and sustain a vibrant, inclusive creative community where ideas can flourish and collaborations can grow beyond a single brief.”
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