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The art of remembering Introducing Mnemonica : the innovative digital content hub preserving the memory of the film industry
O ur industry’s digital transformation has workflows are more flexible and collaboration can span continents in seconds, but the transition from film to data has also created weak spots. Today, the average piece of film or TV work passes through dozens of systems, departments and locations. Media is stored across local drives, temporary servers and a patchwork of online tools; a haphazard dispersion creating vulnerabilities throughout the pipeline. Mnemonica addresses this growing delivered many benefits. Productions move faster, digital fragility, restoring order in a world where content is created and circulated in increasingly rapid and complex ways. Founded in 2015 in Rome, the company has developed a unique platform to streamline the film/HETV life cycle, providing a secure cloud-based workspace to upload, share, review, deliver and archive material in one place. The Mnemonica architecture combines three core tasks that are usually handled separately: secure streaming for reviews and screenings, bidirectional file transfer for materials of any size, and long-term archiving for masters and deliverables. Each element works seamlessly with the rest, ensuring that data moves through the entire life cycle of a project without
duplication, loss or confusion. It also incorporates watermarking, encoding, automated distribution and approval tools, all accessible via a user-friendly interface on desktop or mobile. The platform has two connected environments. Mnemonica Production is an operational space that manages all production phases, from casting and scouting to camera tests, dailies, editing and festivals. Each invitee can securely access, comment on, review and deliver content without wasteful or risky transfers to external services. It has already hosted more than a thousand projects and 25,000 ADDRESSING the digital fragility of MODERN FILMMAKING via one unique platform ”
professional registered users from all over the world. Mnemonica Archive meanwhile, launched earlier this year, safeguards the long-term preservation of assets. Conceived as a ‘living’ library for all rights owners, it answers a question that’s increasingly pressing across the industry: where does digital work live once production is complete? It offers structured, monitored storage for original files, ensuring they’re secure, verifiable and accessible for future use. It transforms archiving from a static, end-of-process backup into an active part of the production chain, ready for re-versioning and redistribution as required. “The launch of Mnemonica Archive represents a pivotal moment for the preservation of our film heritage,” comments Piero Costantini, CEO of Mnemonica. “This groundbreaking initiative fulfils Mnemonica’s mission: the art of remembering, which is the very meaning of our Greek name. Together with the Production environment, the platform achieves its function as a content hub for the global film industry – a space where a work can be born, develop, be distributed and live on over time.”
Click here to view the
Mnemonica Linktree, and find out more about its ecosystem at mnemonica.com
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