IBC PREVIEW INDUSTRY
Putting ‘tomorrow’s technology on show’, IBC’s Future Tech area, based in Hall 14, will explore the most cutting-edge tools and tech on offer – from AI and machine learning to augmented and extended reality, real-time VFX, spatial audio and sustainable workflows. Exhibitors include Microsoft, Google, AWS, Mo-Sys and many others dedicated to pushing the boundaries of media tech. What you can expect from Future Tech: • 100 Years of Television, a visual journey through the history and future of TV • Virtual Production with Starting Pixel, a dedicated space for leaders and innovators in content creation • The IBC Accelerator Innovation Programme, featuring hands-on demonstrations of nine proof-of- concept projects • Allyship in Action: A fireside chat on inclusive leadership in streaming media – part of the IBC Talent Programme on the Hackfest Stage (12 September, 3.50-4.20pm) IBC FUTURE TECH 12-15 SEPTEMBER| HALL 14
animation, chroma key and compositing – all the skills required by a VP pipeline. Brompton Technology | Stand 3.C45 As a powerhouse in LED video processing, Brompton Technology has been recognised for its innovation when it comes to ICVFX. Providing accurate, artefact-free content for greater creative flexibility, solutions like the Tessera LED processor and TrueLight technology have truly changed the game. Canon | Stands 10.HR, 11.C41 A household name in pro photo and video, Canon is coming to IBC with all the latest gadgets in cameras, PTZs, lenses and pro displays. Check out additions to the EOS range, test the CN7x17 KAS T Cine-Servo lens and browse Canon’s many 4K UHD PTZs – and be sure to stop by both booths so as not to miss a thing. Godox | Stand 12.H38 Founded in 1993 as a high-tech manufacturing facility, Godox has become a lighting equipment expert and innovator for photographers, videographers and filmmakers. Driven by the mission of offering great lighting and audio solutions, Godox has always pushed boundaries, bringing professional products to the industries. Hawk-Woods | Stand 12.A84 Hawk-Woods is a UK-based company that offers a vast range of products –
batteries, cables, chargers and power adapters – designed for camera operators, sound recordists and lighting engineers and covering a wide range of market-leading manufacturers. With its product range now in excess of 400 items, Hawk-Woods guarantees quality and lasting durability. manufacturer of V-Mount batteries and professional power solutions for the film, TV and broadcast industries. With over 35 years of experience, the company’s main focus has always been safety and reliability, to ensure users receive a great product that will never let them down. LaCie | Stand 7.C21 IDX Technology | Stand 12.F32 IDX Technology is a premium LaCie designs world-class storage solutions for photographers, audio professionals, videographers and other power users. Differentiated by a focus on design, unmatched technical performance and long-term reliability, LaCie has consistently been best in class and first to market in deploying the latest innovations, from FireWire to USB to Thunderbolt technology. ROE Visual | Stand 1.D29 ROE Visual will showcase a range of cutting-edge display solutions designed for immersive storytelling and seamless production workflows, underscoring its ongoing commitment to innovation. Visitors can experience a full spectrum of ROE Visual’s latest LED technologies in simulated scenarios, demonstrating
TEST CHAMBER Exhibitor stands will offer plenty of interactive opportunities for visitors
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