AI & THE CRAFT
AI WITCHCRAFT Dimension Studio’s Mara & Milo animation shows how AI could be more eco-friendly than traditional workflows
replace human labour. “Beyond the hype, AI is plainly just another software,” he states, “and we should use it accordingly.” EN ROUTE TO AN ANSWER We’re currently at a critical juncture when it comes to AI. Companies like OpenAI are reluctant to disclose the tech’s true environmental impact, employers are realising that it can’t perform miracles and the public seems split on whether they love AI for what it can do or hate it for what it’s doing to us (research points to a dwindling ability to think critically, if overreliant on LLMs). As ‘the hype’ – good or bad – dies down, Baig’s focusing on environmental awareness “through
practical examples,” he says. “The end goal would be to bust the myths or say what the reality is in terms of numbers.” The AI-energy challenge is ongoing, but institutions like Oxford and MIT are hard at work researching pathways to emissions reductions. Renewable energy is one option, albeit a potentially expensive one; improved efficiency is another. In some cases, AI is actually reducing carbon emissions, such as for Google Maps’ fuel-efficient routing feature. In the filmmaking industry, however, its effects have yet to be fully realised. Until they are, it’s best to be cautiously optimistic – aware of how AI can hurt as well as how it can help.
THE NEWS IS mostly about training , RATHER THAN
inferring MODELS”
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DEFINITIONMAGS
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