Photography News Issue 33

Photography News | Issue 33 | absolutephoto.com

21 Interview

Pro focus

Makemoremoney Looking for some extra cash and want to reach big clients with your work? ImageBrief could be just the service you’re looking for…

brands are sourcing content that looks local to their clients as are our Australian, English andAsian clients. Generic stock imagery no longer cuts themustard.” If you’re interested in earning from your photography, you can find plenty more pro insight in the latest Professional Photo . Above An example of the benefits of using ImageBrief, Jazzmine Beaulieu’s shot of friends on a European break was snapped up by easyJet for use in a major advertising campaign.

says SimonMoss, CEO of ImageBrief, “Many other platforms are hubs for photographers to view each other’s work, ‘like’ each other and share tips, but the art buyers are not there.” “Any photographerwith a portfolio can register with us. The level of participation is earned, and quality and relevance is rewardedhere. Every image and every photographer who is on our platform is reviewed and curated. This curation is one of the fundamental features separating ImageBrieffromotherstocklibraries.” Signing up to ImageBrief for free allows you to receive and participate in briefs from clients all around the world. Additional paid plans are also available, with prices ranging from $19 to $59 (£12.93 to £40.14) per month, which includes a range of extra benefits such as promotion of your work direct to clients and higher commissions on image sales and assignments. “ImageBrief Photographers keep between 50 and

100% of the sale fee of their images, and the fees vary depending on the photographers’ subscription. All fees are stated clearly throughout the process, no surprises! Even at 50%we areway above the industry standard,” Simon tells us. Just one example of a success story is photographer Jazzmine Beaulieu who submitted an image to an easyJet brief via their agency, who were looking for ‘Candid Party Shots – 20 somethings on a European holiday’. “Jazzmine shoots at events and outings with her friends and gets model-releases. EasyJet selected her image for a European-wide major, out-of-home print campaign. Shortly after, Jazzmine received a photograph from her friend who was featured in the image, andhad just seenherself on the side of a bus in London. It’s a great story and this was a really nice sale, both financially and for exposure. Jazzmine received 70% of the sale price,” Simon recalls.

So what is it clients are looking for and how is the industry changing? ImageBrief has brands and agencies coming to them from all over the world and Simon has a good idea of what they’re after. “Creatives are moving away from the all-you-can- eat stock model of cheesy, overused images and are looking for candid, real-life content that relates to their customers. Brands are identifying themselves with imagery and it’s more important than ever for them to be authentic,” Simon tells us. “In addition to authenticity, local content is equally important. German

Interviewby JemmaDodd

Whether you’re shooting images for stock or setting up a shoot in hope of submitting it to a magazine for publication, it can be hard to know exactlywhat clients are after, and even harder getting noticed and paid. Bringing buyers and photographers together is ImageBrief, an online platform for advertising agencies, brands and publishers to find great images fromphotographers like you. You might think it sounds like just another stock site, but ImageBrief is different. It says it all in the name really; big brands such as easyJet, Land Rover and Reebok submit their briefs and budgets to ImageBrief, inviting photographers to submit their images. “We’re one of the few platforms where art buyers and producers are coming to discover freshly curated content and hire photographers,”

You’ll findmore insight in the latest Professional Photo – the UK’s best magazine for full-time and aspiring pro photographers