THOUGHT LEADER
Jane Sung , COO at Cinedeck , takes a look at maximising productivity with real- time tagging and logging in production remove bottlenecks and streamline the post-production workflow. When useful, pre-defined metadata is added – such as scene descriptions, actors, emotions, expressions, objects, type of shot and markers to highlight key moments – post-production teams can use these tags and markers to quickly locate relevant clips, improving efficiency thanks to less time spent on scrubbing through footage. FUTURE-PROOFING CONTENT The benefits of real-time tagging extend beyond post-production. Archived content can hold immense value for media companies, but only when easily searchable. Real-time tagging ensures content is logged in the most efficient way, remaining searchable and accessible long after production. It can help media companies to future- proof their content libraries so that as audience preferences evolve, they can leverage archived content to capitalise on emerging trends. In an industry where competition is constantly ramping up, and the volume of content being produced and stored is ever-expanding, efficiency can truly make or break media companies. Instant access to searchable content can significantly boost efficiency, enabling high-quality content to reach viewers in less time. Integrating real-time tagging and logging into the production process can help media companies to efficiently organise assets from the outset. When done well, it can streamline workflows, improve efficiency in post-production and ensure content remains accessible for monetising in the future.
B roadcasters and media volumes of content. Efficiency is critical. Captured footage needs to be properly tagged and labelled, allowing post- production media operators to work efficiently, and content to be delivered to viewers as quickly as possible. Additionally, when content is logged and tagged effectively, it’s easier for media companies to repurpose and monetise archived content at a later date. Demand for TV docuseries and biopics has surged over recent years, companies are challenged with producing and managing vast and events such as the writers’ and actors’ strikes – plus Covid-19 – have also shown how important it is to effectively monetise archived content. To streamline post-production tasks and future-proof content for retrieval at a later date, it is essential that content is accurately tagged and logged. For maximum efficiency, it makes sense to begin this process when the footage is first captured, rather than retrospectively after content has been uploaded to the central system. A GROWING CHALLENGE In a typical workflow, post-production teams can’t start their work until captured footage is uploaded to the
central system, then tagged and labelled. Depending on the volume of content involved, this can be extremely time-consuming and resource-heavy, causing bottlenecks which delay the post-production process. If content is not properly organised or is inadequately tagged, post-production media operators will waste valuable time searching for the right content. Not only is this inefficient, but it can also cause unacceptable delays in the content reaching the viewer. Improper labelling also makes it more difficult for content owners to locate archived content for repurposing and monetisation months or years down the line. If archived content is not effectively tagged, it may well be cost prohibitive to repurpose it, because of the time and resource it would take to locate the required content. As content volumes continue to rise, these issues become increasingly problematic. MAXIMISING EFFICIENCY If relevant metadata is added to footage as it is captured during production – rather than after being uploaded to the central store – content is searchable from the moment it is recorded. Post- production teams can start work as soon as content is uploaded, helping to
IT IS ESSENTIAL THAT CONTENT IS accurately tagged and logged ”
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