INDUSTRY. CINE GEAR LA REVIEW
LA story
The curtains have fallen on Cine Gear LA Expo, with many exhibitors and attendees describing it as the best to date
WORDS. Robert Shepherd IMAGES. Emma Stevens
N ormal service resumed for the Cine Gear LA Expo 2023 as it returned to its spiritual home, the Studios at Paramount, after spending 2022 at the LA Convention Center. The four-day event (1-4 June) featured exhibits, product and service introductions, complimentary seminars led by industry leaders and masterclasses, as organisers made sure attendees were treated to the best the industry offers. Juliane Grosso, CEO of Cine Gear Expo, says she’s thrilled to reflect on the tremendous success of the 2023 event. “This year’s expo surpassed all expectations, with attendance larger than ever. The energy and enthusiasm among the participants was palpable, and it was inspiring to witness the passion for the industry,” she says. “Our seminars saw record-breaking participation, with experts and visionaries sharing insights and expertise. The exchange of knowledge was truly remarkable, fostering growth and collaboration among attendees.” Grosso explains one of the most rewarding aspects was the satisfaction expressed by the exhibitors. “Their
UP AND RUNNING The LA event was a huge success, with one of the biggest turnouts ever seen
“Energy and enthusiasm among the participants was palpable... it was inspiring to witness” pairing an Atomos monitor/recorder with the Sigma fp brings. It’s a game- changing workflow that’s starting to gain momentum with filmmakers.” The return to Paramount wasn’t lost on exhibitors, either. “Many people said it was great to be on the Paramount lot happiness and enthusiasm for the expo was testament to the high-quality experience we strive to deliver,” Grosso adds. “We’re grateful for their continued support – and for showcasing cutting- edge products and services.” Don’t just take her word for it: “It was great to be back at Paramount Studios alongside Sigma for Cine Gear LA 2023,” says JP Restivo, senior sales engineer at Atomos. “Attendees were able to witness the advantages of camera to cloud that
again this year – they weren’t wrong!” exclaims Ben Dair, chief product officer, Motion Impossible. “Cine Gear LA was fantastic for us as we introduced two new product lines, Agito Cine rental for film production, and ReACTIVE with Brownian Motion for stabilisation camera rigs of 360 plate production. Both products created excitement and curiosity. The show was jam-packed and one of the year’s best exhibitions for meeting a wide gamut of people – from camera operators to producers and friends!” For Grosso, the success of the 2023 Cine Gear LA Expo speaks volumes for the strength of the film community, and a reminder that in challenging times, the industry can come together, celebrate innovation and inspire one another. “I extend my heartfelt gratitude to everyone who contributed to making this event an unparalleled success,” she concludes. “We look forward to the future of Cine Gear Expo, as we continue to bring filmmakers, industry professionals and enthusiasts together in an atmosphere of creativity.” Roll on Cine Gear LA Expo 2024!
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