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INSTANT FEEDBACK The team uses an Atomos Sumo as a live client feed, making real-time collaboration even easier
“The Ninja V and Atomos Connect definitely helped us evolve our production”
feed during a production allows them to approve shots on the spot, and therefore makes post-production much more efficient. The whole project becomes a collaboration between the film crew and the client. It’s a great way to bring their vision to life with our creative direction as filmmakers,” describes Laforteza. “It has a lot of mounting points, and we were able to put the feet on its side so that we could have a direct vertical view of the camera feed,” Laforteza continues. “This is incredibly helpful for shoots where the client has a small team, so that all of them can review the footage in real time through a big client monitor. This elevates the production as you can give the client a different experience from others where they might need to look at a smaller client feed, or are hovering over your shoulder while you film.” This isn’t the first time Atomos tech has been parachuted in to help the fashion sector. Last year, the Shogun Connect, which combines portable monitoring and professional Raw recording with support for integrated and cloud-based workflows, was deployed at fashion designer Ralph Lauren’s debut show in Southern California to facilitate a C2C collaborative workflow with Frame.io.
more jobs, or use that additional time for any other creative endeavours, such as short films or any passion projects you might have.” The team built a vertical camera rig to get the most out of the camera sensor, while the Ninja V is directly powered by a SmallRig V-Mount battery through the Atomos D-Tap DC cable. Laforteza and his production team also sent the feed from the Ninja V, over HDMI, to an Atomos Sumo 19 – which is a 19-inch version of the Ninja. In this case, it was used as a client monitor. “A client feed is a crucial addition that filmmakers should absolutely adopt once they expand their production system. Giving clients a live
Having seen the C2C workflow make everything faster both on-set and in post, Laforteza says he ‘can easily see’ the technology working for productions in many different industries. “With the Ninja V and Atomos Connect, it helped us evolve our production and be on top of filmmaking efficiencies,” he enthuses. He is now looking at implementing C2C workflows with beauty and fashion events, live product launches and social media campaigns in a multitude of deployments. “We’re beginning to work with brands on a long-term basis and it helps my team when we get videos out for review on time,” Laforteza concludes. “Quick turnarounds have been in demand, and have now become a large aspect of what we offer as a production company. With Atomos Connect, it becomes a much easier process.”
TURN AROUND Flexible mounting solutions allowed easy set-up for shooting a portrait project
atomos.com
61. JULY 2023
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