Definition July 2023 - web

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EN VOGUE Victor Laforteza explains how Atomos Connect closes the gap between filmmaking and post-production

UNLOCK YOUR CAMERA Using the full capability of a camera’s input allows finer control of colour grading

filmmaking and post-production, especially for operating in different parts of the world.” Laforteza’s social media campaign for MAC Cosmetics had a tight deadline. “The team fully relied on the Camera to Cloud (C2C) feature. We had editors in Taipei and Toronto and either one of them can get the footage they need at the same time during the shoot,” he adds. “The editor we have on the shoot could jump straight on the edit as I could quickly send proxy files directly to Frame.io. They could easily start cutting the A copy for the client to see before we even wrapped for the day.” Atomos Connect can access any Wi- Fi and, once set up, the C2C feature is straightforward to use. “It automatically uploads your proxies while shooting, so I was able to record ProRes files to the SSD on the Ninja V while simultaneously sending proxies to Frame. io,” explains Laforteza. “It cuts down the time shipping a drive or downloading files, especially when it’s terabytes of footage. “The C2C feature changes the game for a lot of filmmakers like myself, as the project timeline can easily shrink with the power of remote collaboration between production teams. With this, you can easily wrap up your projects and take on even

“I’m always looking for new tools to help me grow as a filmmaker,” Laforteza explains. “I began with the Atomos Shinobi and worked my way up to the Ninja V. “The ProRes Raw external recording is crucial for colour grading and retouching beauty work, as it gives you more range from the 16-bit Raw on the Sony FX3. I found out about the Atomos Connect through social media and thought it would be a great addition to my kit. It’s been well worth it because it closes the gap between

VICTOR LAFORTEZA IS a Canadian fashion and beauty filmmaker, who has worked with blue-chip brands including Netflix Taiwan, Porsche Canada and Tag Heuer. His latest project saw him partner with MAC Cosmetics Taiwan, for the Misplaced Metals & Glitter Tears Look video campaign. Faced with the all-too-familiar cost and time constraints on-set, he’s always on the lookout for new gear and technology that makes his workflow more efficient. With the help of Atomos, he made that happen.

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