Definition July 2023 - web

BRIEFINGS INDUSTRY.

NO BOOKING NEEDED Visit Pinewood Studios to learn all about exciting new media production techniques

SONY OPENS VP CENTRE AT PINEWOOD STUDIOS

Sony has launched a virtual production space at its Pinewood Digital Media Production Centre (DMPC), bringing together cinematography experts, cutting- edge equipment and training. The always- open space is perfect for everyone, from

directors to actors, providing access to Sony’s Cinema Line and CineAlta cameras, Crystal LED screens, virtual production toolset and professional monitors. With no appointments necessary, visitors can walk in and seek specialist opinions, training and testing services from the industry’s experts. The 60 sq m facility also features partner products like Ncam’s tracking software and the Sony Crystal LED B-series video wall, which creates a fantastic visual experience. Sony has partnered with Lux Machina to develop this innovative facility, making it a must-visit location for anyone looking to improve their virtual production technology know-how.

PIXOTOPE LAUNCHES VP APP FOR EDUCATION

Pixotope has unveiled an app providing access to AR, virtual studio tools and workflows for students. Available as part of the Pixotope Education Program, the Pixotope Pocket app enables aspiring professionals to create powerful, immersive content anywhere using a PC and a smartphone running the latest iOS. Unlike traditional AR and VS, Pixotope Pocket eliminates need for a professional camera and hardware. Users can shoot footage with a phone camera while the app takes care of camera tracking, combining device motion tracking, camera scene capture and advanced scene processing. The University of Gloucestershire, a partner of the Pixotope Education Program, helped bring the app to market by having its digital media students test the service and provide feedback.

MPTS welcomes record visitors

The Media Production and Technology Show (MPTS) attracted a record-breaking 10,000+ visitors from 47 countries to London’s Olympia from 10 to 11 May. It featured over 100 live sessions and more than 300 speakers across six theatres, such as Peaky Blinders creator Steven Knight CBE. The huge event showcased the UK’s technical and creative excellence. A keynote session from Epic Games on virtual production drew a crowd, while the theatre hosted a case study of HBO’s House of the Dragon and insights from Pixotope, Absen and Disguise. Meanwhile, audio and post-production stages hosted panels from Picture Shop and Framestore.

CREATIVITY ON SHOW Massive numbers filled the audience this year, with speakers from across the industry sharing their visions

25. JULY 2023

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